Deadline
2019.12.31 24:00

2019 Platinum Originality International University Students Graphic Design Competition

Platinum Originality International University Students Graphic Design Competition, hosted by China Academy of Art, is geared towards students of design major in universities and colleges worldwide. The Competition is aimed at promoting design education and design communication, providing teachers and students with a platform for exchange and improvement. 18 years have passed since its inauguration in 2000. During the course, Platinum Originality has always committed to raising the bar of design students and promoting innovative ideas of design education. The Competition has become a significant professional event highly esteemed by design education community and recognized as one of the best organized and most prestigious competitions for university design students. It has gained strong support from teachers and attracted active participation by students. Young designers-to-be have thrown themselves into the Competition with tremendous enthusiasm and fearless spirit, giving full play to their passion and talent, demonstrating their expertise and pursuit, as well as exploring youthful approach to contemporary design. 


A vast number of entries were received for all previous competitions and winners were selected through rigorous and standard procedures. Many world-renowned graphic designers, experts and professors have acted as judges. The prestigious jury of this year’s competition is also composed of internationally celebrated designers and scholars, who will judge the entries according to international practice.


Hosted by:

China Academy of Art (CAA)


Organized by:

School of Design Art, CAA

School of Visual Communication Design, CAA



Strategic partners:

AUPU Home Style Corporation Limited

Alibaba Original Design Protection

Perfect Diary


Strategic media partners:

China art weekly

Art and Design

Design 360°


Media sponsors:

(in alphabetical order of initials)

Ad110 /Ad518 /arting365.com/Hiiibrand/Lu Junyi _Design Live/China Design Brand Center/Design521/Vision Union/Design.cn/Design Online/Xiusheji.net /zuibishe.com/Ddfchina.com


Supporting overseas school:

(in alphabetical order of initials)

ACADEMY OF ARTS ARCHITECTURE & DESIGN IN PRAGUE
ACADEMY OF FINE ARTS OF FLORENCE
DRESDRN ACADEMY OF FINE ARTS
HAMBURG UNIVERSITY OF APPLIED SCIENCES
KYOTO UNIVERSITY OF ART AND DESIGN
MARYLAND INSTITUTE COLLEGE OF ART
MUSASHINO ART UNIVERSITY
POLITECNICO DI MILANO
ROYAL ACADEMY OF ART, THE HAGUE
SHEFFIELD HALLAM UNIVERSITY
THE ROYAL DANISH ACADEMY OF FINE ARTS
TAMA ART UNIVERSITY
UNIVERSITY OF THE ARTS LONDON
ZÜRCHER HOCHSCHULE DER KÜNSTE


Supporting domestic school:

(in alphabetical order of initials)

Academy of Arts & Design , Tsinghua University

China Academy of Art

Central Academy of Fine Arts

City University of Hong Kong

Beijing University of Technology

GUANGXI ARTS UNIVERSITY

Hubei Institute of Fine Arts

LuXun Academy of Fine Arts

Macau Polytechnic Institute

National Taiwan Normal University, NTNU 

Nanjing University of the Arts

Sichuan Fine Arts Institute

Shantou University

Tianjin Academy of Fine Arts

The Guangzhou Academy of Fine Arts

Xiamen University

Xi’an Academy of Fine Arts


Chief planners: Xu Jiang

Chief advisors: Zhao Yan/Bi Xuefeng/Chen Zhengda

Chairman: Wu Weichen

Vice Chairman: Fang Shuhong

Secretary General: Yuan Jingyi

Vice Secretary General: Huang Lu


Members of Organizing Committee:

Hou Guangcheng / Huang Lu / Xu yongshuang / Wang Chenchen / Chen Qihui / Cui Yue / Zou Yuanfang / Feng Shifan / Tong Jiayi / Wang Yangyang / Zheng Hanyin / Fang Taoran / Shi Pingfeng / Yin Xiangcheng / Wu Zhihua


Competition process:

1. December 1st, 2019 start collecting entries.

2. January 16th, 2020 (24:00) stop collecting works.


Ⅰ. Categories of entries


A. Theme entries

A1.Time of Coziness and Love

Love is simple. Everyone is born with it. There is a love, when it is shared and passed on by many, life changes. From its first bath heater created in China, AUPU started its business for warmth. Keeping this original intention in mind, AUPU bath heater makers set off from love and remain steadfast in giving love and coziness to every family by integrating art into technology. What can be more wonderful than a warm concern and care in this world? Designed for love, AUPU bath heater is the warmth for your family. 


In 2019, AUPU jointly launched the call for Time of Coziness and Love theme works with the Platinum Creativeness International Competition. Everybody has a different memory and retrospect of the wonderful time of being cozy. What is it like your time of warmth in the future? Please draw it out and show us the cozy moments of love in your life in your way and in your style. The forms, techniques and styles of your entries are not required as long as the AUPU logo can be seen.


Attachment to download: AUPU logo 

Awards for themed design:

1. 1 Gold Award with prize of RMB 25,000; Gold Award Certificate and Collection of Selected Entries

2. 2 Silver Awards with prize of RMB 8,000; Silver Award Certificate and Collection of Selected Entries

3. 3 Bronze Awards with prize of RMB 5,000; Bronze Award Certificate and Collection of Selected Entries

4. 20 Awards of Excellence with Excellence Award Certificate and Collection of Selected Entries

5. 50 Shortlist Awards with Award Certificate and Collection of Selected Entries


A2.Catch-Hunt what I see


In nature, the sharp and life-taking coldness can be seen in a predator’s eyes at the moment when it hunts. It’s a fascinating charm as if to declare “there is no escape as far as I can see.” Inspired by “Catch what I see”, painted with rich eye shadow colors and textures, the series work of Perfect Diary—the Animal Eye-shadows is impressive and classical. 


Through the eyes, we see the stories hidden in the countenance of an animal. When eyes see the world and give away the tell tale perceptions of what they see, they serve as a media between the outside world and the inner world in one’s mind.


In 2019, the Perfect Diary program jointly launched the call for “Catch what I see” themed works with the Platinum Creativeness International Competition. Please display in your way and in your style the story of your imagination that is disclosed by an eye expression. The forms, techniques and styles of your entries are not required as long as the Perfect Diary logo can be seen. They can be either illustration design, poster design, or brand image design.





Attachment to download: Perfect Diary Logo


Awards for themed design:

1. 1 Gold Award with prize of RMB 20,000; Gold Award Certificate and Collection of Selected Entries

2. 2 Silver Awards with prize of RMB 8,000; Silver Award Certificate and Collection of Selected Entries

3. 3 Bronze Awards with prize of RMB 5,000; Bronze Award Certificate and Collection of Selected Entries

4. 20 Awards of Excellence with Excellence Award Certificate and Collection of Selected Entries

5. 50 Shortlist Awards with Award Certificate and Collection of Selected Entries



B. Open theme entries


B1. Illustration Design 

B2. Poster design

B3. Logo / VI design

B4. Type design

B5. Information design

B6. Book design

B7. Packing design

B8. Multimedia / Interactive design

B9. Integrated Design

Integrated design includes multi-angle and multi-way design projects, such as graduation design, cross-border design, exhibition visual system design and so on.



Awards for open theme entries

1. 1 Grand Prix with prize of RMB 10,000, Platinum Originality Award Certificate and Collection of Selected Entries

2. 8 Gold Awards (1 award per category) with prize of RMB 3,000, Gold Award Certificate and Collection of Selected Entries

3. 9 Silver Awards (1 award per category) with prize of RMB 2,000, Silver Award Certificate and Collection of Selected Entries

4. 16 Bronze Awards (2 awards per category) with prize of RMB 1,000, Bronze Award Certificate and Collection of Selected Entries

5. 11 Jury Awards with Jury Award Certificate and Collection of Selected Entries

6. A certain number of Awards of Excellence with Excellence Award Certificate 

7. A certain number of Shortlist Awards with Award Certificate 





Ⅱ. About Alibaba original design protection


Alibaba original design protection, with Internet technology, is committed to creating a healthy and vibrant original design development environment, and building an original design commercialization platform. By introducing back-end resources such as brand merchants and industrial supply chains, it promotes the conversion of creative original design to commercial value of products. Excellent original design works with good industrialization and market prospects will be displayed in the works library of Alibaba original design protection platform; high-quality brand merchants will commercialize the original design works, and the designers of the selected works will receive design authorization fees.

Alibaba original design protection also provides protection capability in combination with blockchain technology. For the works participating in design cooperation, if the original design requirements are met, the platform will provide certain protection. If the merchants who intend to participate in the cooperation, copy the original design without  authorization and permission, and then the designers can protect the rights through Alibaba original design protection platform, and  platform will take corresponding measures to deal with it.

Alibaba Original Design Protection cooperates with the 20th Platinum Originality International University Students Graphic Design Competition hosted by China Academy. Alibaba original design protection platform will provide participants with the service of original designer’s creativity incubation plan. All participants participating in this platinum competition can enjoy original designer’s creativity incubation service. Encourage original design; protect original design; promote the conversion of original design to product commercial value; allow good design to enter consumers‘ daily life; let design be respected, appreciated, used and loved, and release the ultimate of every original designer’s creativity.


Learn more:  https://yc.alibaba.com/


Attachment to download: Alibaba original design protection



Ⅲ. Special awards


1. 10Excellent Tutor Awards with Excellent Tutor Award Certificate and Collection of Selected Entries

2. 10 Best Organizing School Awards with Best Organizing School Award Certificate and Collection of Selected Entries

Note: All the amount of abovementioned prizes refers to pre-tax amount. Participants shall pay tax according to the laws and regulations of their countries, including but not limited to the People’s Republic of China, and regions.


Ⅳ. Submission of entries


1. How to submit entries

Participants should first go to one of the Platinum Originality official uploading platforms, one in China and one overseas, to sign up for the Competition. They need to create an account, fill in their personal information, upload their works. The detailed procedure is as follows:


a. Go to the official website, create an account and enter sign-up and uploading system.

b. According to the prompts, fill in relevant information and upload design works.

c. If one needs to submit other works he or she should repeat the previous steps.

Note: One participant can submit multiple works using one account. It is unnecessary to register more than once.


2. Entry requirements

A. Theme entries

The electronic file of entries shall meet the following requirements: The design can take any form. Each entry needs one or more A4-sized high-definition color graphics, color renderings or photos with jpg format, 300dpi resolution and RGB color model. The size of each image should not exceed 2M.The length of dynamic demonstration video should be no longer than 3 minutes and the video size no larger than 30M. The unified format is mp4.  After uploading a single or multiple A4 format high-precision pictures, upload the video in a unified format and requirements.




B1. Illustration Design 

B2. Poster design

B3. Logo / VI design

B4. Type design

B5. Information design

B7. Packing design

B9. Integrated Design

The design can take any form but it should manifest the overall design of the book including its cover, inside pages and local design. If there is a real book, after the design file is uploaded, the original book should be mailed to the Organizing Committee. Please refer to the contact details at the end.


B6. Book design

The design can take any form but it should show the overall design, local design or combination effect.


B8. Multimedia / Interactive design

The design can take any form such as 2-dimentional, 3-dimentional, webpage, UI, app, advertisement / short film, electronic publication or interactive experiment design, etc. The length of dynamic demonstration video should be no longer than 3 minutes and the video size no larger than 30M. The unified format is mp4. For each entry more A4-sized high-definition images should be uploaded. After uploading a single or multiple A4 format high-precision pictures, upload the video in a unified format and requirements.


V. Detailed rules

1. There is no limit to the number of works submitted by an individual participant.

2. The number of designers of each entry cannot be more than 3.

3. Each participant only needs to register once. Extra accounts are invalid.

4. The entries will not be returned regardless of winning or not. Please keep a copy if necessary.


Special note:

Please read carefully all the competition rules and fill in personal information according to the requirements. The Organizing Committee will check all the files submitted. If the entry fails to meet any requirements or has any missing items, it will be excluded from selection procedure. The judges have the absolute right to select winners. The entries must be designed by the participants themselves. If there is any dispute due to similarity or copy right violation resulted from suspected plagiarism, the Organizing Committee will disqualify the participant and any prize awarded will be taken back. All legal responsibilities shall be borne by the participant. 


VI. Criteria of selection

1. Originality of visual expression

2. Uniqueness of media format

3. Artistry of expression techniques


Ⅶ. Publishing and selling of Collection of Selected Entries

All the selected entries will be officially published by publishing house. Every winner of Awards of Excellence and above will get a free copy.

The Organizing Committee has the right to exhibit, publish, publicize, collect and show the entries on TV, internet, print media and radio. All the selected entries will be officially published by publishing house. The selected entries will be publicized on our official website, official Weibo and Wechat platform, and the Collection will be sold in Platinum Originality official Taobao store.The intellectual property rights generated by all the winning works and design results of the theme design competition unit, including but not limited to the copyright owned by the host enterprise of the theme design competition unit, which can be used for publicity, exhibition, publication, collection, television, network, plane or radio media display.


Ⅷ. Eligibility of participants and tutors

The Competition is open to international full-time design major postgraduates, undergraduates, top-up students, college students, non-degree students, students of adult education institutions and Self-study Higher Education Examination Program, including graduates of 2017 and those who graduated less than 3 years ago.

Tutors refer to all the teachers who provide guidance and advice to the participants during their working process. They don’t have to directly teach the participants in their day-to-day teaching activities.

Note: Entries without tutoring can also participate in the Competition.


Ⅸ. Deadline

1. The submission deadline for theme entries and open theme entries is December 31th, 2019 (24:00).


Ⅹ. Contact details

Tel: 0571-87200266

Cell: 15968877391

QQ: 3207426420/2664584734

Email: info@platinumaward.org


Wechat public platform: platinum since 2000 

Website: www.platinumaward.org

Weibo: weibo.com/platinumoriginality

Platinum Originality official Taobao store: baijin2000.taobao.com


Entry uploading platforms:

In China: up.platinumaward.org

Overseas: en.platinumaward.org


Ⅺ. Postal address

To:  Organizing Committee of Platinum Originality

Cell: 15968877391 (weekday Monday to Friday / 10:00am - 17:30pm)

Tel: 0571-87200266(weekday Monday to Friday / 10:00am - 17:30pm)

Zip code: 310024

Address: Room 203, Building 18, School of Design Art, Xiangshan Campus, China Academy of Art, No. 352, Zhuantang Town, Xihu District, Hangzhou Zhejiang, P.R.C

(China Post or SF Express is recommended for Chinese participants.)


Ⅻ. Disputes


In case of any doubts or disputes regarding the rules, the Organizing Committee reserves the right for final explanation. Any unaccomplished matter related to the Competition will be subject to additional rules formulated and interpreted by the Organizing Committee.